“WOW”ing the Wipes Industry

By Tim Wright, editor | June 10, 2014

INDA’s World of Wipes conference took place last week at The Depot Renaissance Hotel in Minneapolis, MN. Representatives from the entire wipes value chain were on hand to see the latest innovations in the wipes industry.

WOW Award Winner

ITW Professional Brands took home the 2014 WOW Award for its Sertun rechargeable sanitizer indicator towels designed for restaurant clean up. The innovative towels took seven years to develop and feature Color Check Technology. Sertun towels change from yellow to blue when proper quat levels are present in the sanitizing bucket and on the towel. This allows professionals to be sure they are effectively sanitizing any surface. The ITW team was on hand to accept the award last week in Minneapolis. Left to right first row: Tara Millar, product manager, ITW Professional Brands; Dave Rousse, president, INDA; Kristen Foth, marketing communications manager, ITW Professional Brands; (L-R) second row: Chris Plotz, business development manager, ITW Professional Brands; Tim Rasmussen, director of marketing, ITW Professional Brands and Lee Rieth, research development director, ITW Professional Brands.(Photo courtesy of INDA)

Record Numbers

According to organizer INDA, this year WOW drew a record number of attendees, some seen here visiting the tabletop displays from exhibitors involved in every area of the wipes value chain. (Photo courtesy of INDA)

WOW Offers Networking Opportunities

Exhibitors discuss innovations at WOW conference during tabletop displays. (Photo courtesy of INDA)

Sharing Insights

INDA president Dave Rousse (right) discusses wipes with Sean Juist, territory sales manager, Floratech, during the WOW 2014 evening reception. (Photo courtesy of INDA)