Sales Reports

Fibertex Nonwovens

September 11, 2012

Aalborg, Denmark
2012 Nonwovens Sales: $161 million
Key Personnel: Jorgen Bech Madsen, CEO, Henrik Kjeldsen, CCO, Lars Bertelsen, COO, Henrik Eigenbrod, CFO, Keld Lauridsen, group R&D manager, Bjarne Knudsen, CEO, Czech Republic
Plants: Denmark, the Czech Republic, France and South Africa
Processes: Needlepunch, spunlace, impregnation, coating and a range of finishing technologies
Major Markets: Acoustics, automotive, bedding, composites, construction, filtration, flooring, furniture, geotextiles, home and garden, horticulture
Sales at Fibertex Nonwovens received a boost in 2012 due to the acquisition of French Tharreau Industries in May 2011 as well as a generally higher level of business activity across all of its business for much of the year.
Including the Tharreau business, which is now known as Fibertex Nonwovens S.A., Fibertex, based in Aalborg, Denmark, has operations in Denmark, the Czech Republic, France and South Africa and serves industrial markets like automotives, construction, filtration and geotextiles. The company was created in 2011 when it split from sister company, Fibertex Personal Care.
In the past couple of years, Fibertex Nonwovens has focused on broadening its global footprint. “We try to go where we see the right opportunities for growth,” says Jorgen Bech Madsen, CEO. “And from there we adapt to competitive market situations.”
The acquisition of Tharreau Industries reportedly generated substantial synergies for both companies and has helped accelerate Fibertex Nonwovens’ strategy of becoming a European market leader. The operation contains needlepunch and spunlaced nonwovens located in Chemille, France.
Fibertex Nonwovens has also looked to South Africa for growth. In January 2010, the company announced it had started a state-of-the-art needlepunch line in South Africa. The facility makes and markets needlepunch nonwovens, primarily geotextiles, for road construction as well as products for the growing South African automotives industry.
Since the site’s establishment, most of Fibertex’s efforts there have focused on building production and positioning the company in the marketplace. Demand has been ramping up, however, more recently, driven by a large number of infrastructure projects in South Africa and its neighboring countries. Also helping to boost his operation is the acquisition of the distributor Geotextil Africa in late 2012. This move is expected to boost both revenue and earnings in 2013.
In addition to operations in France and South America, Fibertex Nonwovens operates a sizable needlepunch center at its headquarters in Aalaborg, Denmark. In recent years, efforts have focused on modernizing these operations to increase both productivity and efficiency. The company also operates a Czech Republic operation, which was acquired from Vigona in 2008.
Key markets for Fibertex Nonwovens include automotives, construction, industrial, filtration and wipes. Throughout all of these markets, Fibertex has been focusing on increasing its earnings potential and improving the ratio between the price it pays for raw materials and the price it fetches for its products.
“We truly have improved out place in the European market,” Bech says. “We are improving our earnings and we are passing through out raw material prices. We have a strong portfolio of products and we are working on growing sales in our more value added areas.”

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