Sales Reports

Precision Custom Coatings

September 1, 2011

Totowa, NJ
2011 Nonwovens Sales: $132 million

Key Personnel: Peter Longo, chairman and COO; Scott Tesser, president and CEO; Rich Noble, CFO and treasurer; Dan Kamat, vice president, Industrial Textile division; Shaile Dusaj, director industrial marketing and sales; Keith Martin, industrial business vice president; Gerry Welkley, national sales manager; Dave Reaman, director filtration services

Processes: Needlepunch, thermal bonded, chemical bonded, high lofts, heat activated adhesive coatings, specialty finishes and composites

Major Markets: Apparel interlinings, automotive fabrics, medical, fabric softener substrates, furniture and bedding, filtration, vinyl substrates, home furnishings, wipes, hygiene, footwear, roofing and construction, filtration

For the first time in company history, industrial-related sales were greater than apparel sales in 2011 for New Jersey-based Precision Custom Coatings. Thanks to increased growth in mattress, filtration and automotive applications, industrial sales comprised about 60% of the company’s $132 million in sales last year, according to president and CEO Scott Tesser.

“Business has been good; everything we put into place has worked for us,” he says.

This growth will continue as the company waits for a new airlaid line—PCC’s first foray into this technology—to come on-stream next year. This new line will make highloft nonwovens for bedding applications and can also offer increased flexibility in some filtration areas. It will be constructed in PCC’s Totowa, NJ, facility where a needlepunch line was recently closed after the company upgraded its existing lines to increase capacity. “We are making the same amount of fabrics using fewer lines,” Tesser explains. “We had a good year last year and we decided it was time to invest in some capital improvements.”

PCC first entered the filtration area three years ago when it converted two former apparel-related lines. Last year, the company added a brand new line for filtration, which allowed it to expand its focus beyond HVAC into other filtration markets. Recent developments have allowed PCC to penetrate more sophisticated areas like higher MERV rating areas and paint filtration.

Meanwhile, mattress and bedding applications, where PCC is able to command a higher price per yard than in other application areas, continues to expand thanks to the addition of new products like non flame retardant filler cloths and printed flame retardant nonwoven ticking materials.

PCC’s third major business, automotive, has had a good year thanks to recovery in the U.S. market, where PCC does all of its business. Because most of its products are premium level, PCC was able to avoid some of the challenges faced by other suppliers during the past few years and is now broadening its activity into some acoustical areas for cars, according to Tesser.

While its industrial businesses continue to thrive in New Jersey, the apparel side of PCC’s business, which only a few years ago dominated the business—accounting for upward of 90% of sales—is performing well in Asia. PCC currently operates three manufacturing sites in the Chinese apparel market, which Tesser reports remains steady, accounting for 40% of sales last year.