2011 Nonwovens Sales: $126 million
Key Personnel: Jørgen Bech Madsen, CEO; Henrik Kjeldsen, CCO; Lars Bertelsen, COO; Henrik Eigenbrod, CFO; Keld Lauridsen, group R&D manager; Bjarne Knudsen, CEO, Czech Republic
Plants: Denmark, the Czech Republic, France and South Africa
Processes: Needlepunch, spunlace, impregnation, coating and a range of finishing technologies
Major Markets: Acoustics, automotive, bedding, composites, construction, filtration, flooring, furniture, geotextiles, home and garden, horticulture
Fibertex Nonwovens was separated from Fibertex Personal Care in 2011 so that the two businesses, which had become very different over time, could operate independently in their key markets. “The separation enabled each company to focus on and communicate its strengths and values to the market,” says Jørgen Bech Madsen, CEO, Fibertex Nonwovens. “The transition has progressed as scheduled and well.”
Today, Fibertex Nonwovens manufactures nonwovens for many different product applications. Global business segments include: automotive (insulation of engine compartments, car ceilings, door panels, trim panels and acoustic solutions); construction (geotextiles, building and composite materials, as well as do-it-yourself products); industrial (furniture, bedding, carpets and flooring and the med-tech industry); filtration (air, liquid and odor filters) and acoustics; wipes (wet wipes for the consumer market and specialist products for the industrial market).
The company has a strong position in a number of areas with significant growth perspectives, Madsen notes. “Apart from the considerable growth in global demand for products for the automotive industry, we expect to see a range of major infrastructure projects and construction works take large amounts of geotextiles in the coming years both in Europe and in the global growth markets.”
Fibertex Nonwovens generated revenue of DKK 726 million in 2011, compared to DKK 413 million in 2010. The improvement was mainly due to the acquisition of French nonwovens manufacturer Tharreau Industries, which specializes in developing products for the automotive industry and for industrial applications.
Tharreau contributed DKK 260 million to consolidated revenue from the date of takeover in May, according to the 2011 annual report for Fibertex Nonwoven’s parent company Schow & Co. Tharreau has been renamed Fibertex Nonwovens S.A.
The acquisition has not only strengthened Fibertex Nonwovens A/S but also generated substantial synergies for both companies, according to Madsen. “The objective of the acquisition of Tharreau Industries was to accelerate the strategic development of Fibertex Nonwovens to become a European market leader and create a strong platform for geographical growth. Since the acquisition we have focused on the integration of Fibertex Nonwovens S.A. in Fibertex Nonwovens A/S. Today, Fibertex Nonwovens has 98.8% of the shares in Fibertex Nonwovens S.A.”
In terms of the company’s strategic direction for the future, Fibertex Nonwovens intends to become the leading, globally positioned supplier of nonwovens with value added and cost-effective solutions to the automotive industry, industrial end uses, construction and composites industry, filtration, specialty wipes and medical end uses, says Madsen.
Other goals include increasing profitability and earning power through innovative solutions, technological leadership and, as a benchmark supplier, having strong value proposition to deliver solutions at competitive costs throughout the value chain.
Meanwhile, Madsen notes the importance of supporting his company’s customers’ geographical expansion in growth markets, and will aim to deliver sustainable and profitable global growth through a robust business platform. An example of this is the company’s recent expansion into South Africa where it will make needlepunch nonwovens for geotextile and automotive applications.
According to the 2011 annual report, Fibertex Nonwovens has focused its efforts on adapting to the current competitive market situation. “The company has supported these efforts by increasingly working the markets, winning marketshare in its core business areas while also improving the sale of products for the composite industry and of specialist high-value products.”
The company has also identified a number of new business opportunities for 2012. “In terms of R&D and innovation, the company has built a strong product portfolio supporting the long-term strategy of increasing the proportion of high-value products.” At the time of its annual report, Fibertex Nonwovens expected to generate revenue of around DKK 900 million.