01.01.10
Location: Bengtsfors, Sweden
Sales: $80 million
Description: Key Personnel
Andreas Norman, vice president of sales and marketing
Plant Locations
Sweden—Skåpafors and Dals Långe
Applications
Tabletop, wipes, feminine hygiene, adult incontinence
Owned by the Duni Group, Sweden’s Rexcell is Europe’s oldest maker of commercialized airlaid. It launched its first line—a small one—in Sweden in 1982 and added a 1.6-meter line featuring flexibility in bonding choices in 1986. A 2.6-meter airlaid line (TM2) was added in 1996 at which time the original pilot line was shut down. While investment in new lines has slowed since then—as the global airlaid market has sought to balance supply and demand levels—Rexcell is continuously making efforts to improve its existing assets. In 2008, this was a $7 million bioboiler to help improve energy efficiency throughout its processes.
“We continuously work with energy efficiency and other green projects under the idea that going more green is beneficial to all and the costs as well,” said Andreas Normen, vice president of sales and marketing. “Green does not mean extra costs if you do it right.”
Rexcell’s airlaid capacity is currently about 30,000+ tons, which executives said is under great demand, a situation that will likely force the company to make an investment decision in the near term. For now, the company is looking to see how Concert Industries’ latest European investment—an airlaid line in Germany—will affect supply.
Currently, about 98% of Rexcell’s airlaid business exists in Europe, where it has a reported 20% marketshare. Its business is split evenly between airlaid and tissue and airlaid markets including tabletop, which is partially fueled by supply to its parent company, as well as wipes, feminine hygiene and adult incontinence. All of its airlaid output is based on natural fibers and, unlike some of its competitors, Rexcell has no capabilities in the synthetic realm.
Looking forward, Mr. Norman said Rexcell’s main focus will be keeping up with market demands in terms of both capacity and quality. “We will continue to develop ourselves as a company—the process and the product in close relationship with our customers and other stake holders, with a big focus on minimizing our energy usage and the impact on the environment,” Mr. Norman said.
Sales: $80 million
Description: Key Personnel
Andreas Norman, vice president of sales and marketing
Plant Locations
Sweden—Skåpafors and Dals Långe
Applications
Tabletop, wipes, feminine hygiene, adult incontinence
Owned by the Duni Group, Sweden’s Rexcell is Europe’s oldest maker of commercialized airlaid. It launched its first line—a small one—in Sweden in 1982 and added a 1.6-meter line featuring flexibility in bonding choices in 1986. A 2.6-meter airlaid line (TM2) was added in 1996 at which time the original pilot line was shut down. While investment in new lines has slowed since then—as the global airlaid market has sought to balance supply and demand levels—Rexcell is continuously making efforts to improve its existing assets. In 2008, this was a $7 million bioboiler to help improve energy efficiency throughout its processes.
“We continuously work with energy efficiency and other green projects under the idea that going more green is beneficial to all and the costs as well,” said Andreas Normen, vice president of sales and marketing. “Green does not mean extra costs if you do it right.”
Rexcell’s airlaid capacity is currently about 30,000+ tons, which executives said is under great demand, a situation that will likely force the company to make an investment decision in the near term. For now, the company is looking to see how Concert Industries’ latest European investment—an airlaid line in Germany—will affect supply.
Currently, about 98% of Rexcell’s airlaid business exists in Europe, where it has a reported 20% marketshare. Its business is split evenly between airlaid and tissue and airlaid markets including tabletop, which is partially fueled by supply to its parent company, as well as wipes, feminine hygiene and adult incontinence. All of its airlaid output is based on natural fibers and, unlike some of its competitors, Rexcell has no capabilities in the synthetic realm.
Looking forward, Mr. Norman said Rexcell’s main focus will be keeping up with market demands in terms of both capacity and quality. “We will continue to develop ourselves as a company—the process and the product in close relationship with our customers and other stake holders, with a big focus on minimizing our energy usage and the impact on the environment,” Mr. Norman said.