Sales Reports


January 1, 2010

Location: Atlanta, GA

Sales: $152 million

Description: Plants
Green Bay, WI (two facilities); Glen, France; Avigliano, Italy

Airlaid, carded

Brand Names
Airtex, Dritex

Major Markets
Baby wipes, industrial and food service wipes, feminine hygiene, absorbent cores, tabletop, medical, moist toilet tissue, meat packaging

While best known for its paper and tissue businesses in both the retail and away from home sectors, Atlanta, GA-based Georgia-Pacific is one of the world’s most successful users of airlaid technology. Its output targets both its own end product business as well as external businesses in the baby wipes, industrial and food service wipes, feminine hygiene, absorbent core, tabletop, medical, moist toilet tissue and meat packaging segments.
Meanwhile, G-P’s nonwovens business, which centers on airlaid technology, has continued to perform well by focusing on improving its production and reducing costs despite challenging raw material prices.
Benefitting G-P were existing contracts, put in place before raw material prices escalated, which kept their impact to G-P under check. Additionally, G-P has been successful in unearthing new market segments for its airlaid technology that had been using other materials. These markets were typically using technology that was more expensive than airlaid but G-P was able to show how pulp can perform just as well at a lower cost, according to executives.
G-P has also been hard at work improving its environmental profile, an effort it was rewarded for this year through its Environmental Excellence Awards.
 “Across Georgia-Pacific, employees are using innovative approaches to help reduce our environmental impact and become a more sustainable business,” said Jim Hannan, chief executive officer and president. “By continuously improving environmental performance in our operations, we are creating more value for the company and the communities where we operate. Our Environmental Excellence Awards help us recognize projects and programs that are leading the way.”
Among the successful efforts were reduction in emissions, improved wastewater treatment systems and improved energy efficiency.

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