01.01.04
Location: Holon, Israel
Sales: $106 MILLION
Description: Key Personnel
Shuki Goldwasser, chairman; Nir Peleg, CEO; Achai Bonneh, vice president of technology; Abraham Zilberfeld, CFO; Sari Goldwasser-Uri, vice president of sales
Plants
Tel Aviv, Israel; Mocksville, NC
ISO Status
ISO 9002 Certified
Processes
Spunbonded, meltblown
Brand name
Zebra
Major Markets
Hygiene, medical, filtration, construction, agriculture, furniture, upholstery
In 2003, roll goods producer Avgol Nonwoven Industries, Tel Aviv, Israel, achieved its goal of surpassing the $100 million mark in sales. The producer of spunmelt nonwovens reported sales of $106 million last year (compared with $91 million in 2002) and expects to reach $120 million this year.
This growth pattern is consistent with past years. Thanks to a steady stream of capital investments, Avgol has more than doubled its sales since 2000 when $48 million was reported.
Much of this growth can be attributed to new machinery. The company currently runs five lines in two facilities in Israel as well as a sixth line in Mocksville, NC, which was acquired from Unifi in April 2001. This 15,000-ton-per-year line is operating at full capacity and has allowed Avgol to become closer to its North American customers, which represent 75% of the company’s total business.
And, while executives have failed to comment, industry insiders are reporting that Avgol is already adding a second line in Mocksville, set to come onstream sometime next year. This new line will supplement the original line which has reportedly been completely sold out since the third quarter of 2002.
The majority, 70%, of Avgol’s nonwovens output continues to recognize the need for diversity in today’s nonwovens industry. “In order to survive in today’s competitive and changing nonwoven industry, we continue in doing what we think we know how to do best, which is to produce the highest quality material with a continuing growth of efficiency contributed by our dedicated workforce,” said company chairman Shuki Goldwasser.
Some of the keys behind Avgol’s success strategy include great management teamwork, strong marketing efforts and, most importantly, the production of high-quality, consistent fabrics that allow its customers to also produce consistent goods. The results have been continued satisfaction among its customers.
With 100% of its more than 50,000 tons of nonwovens output made using spunmelt technology, Avgol’s next challenge could be diversification into new areas. Executives are reluctant to discuss any future plans but concede that there are markets and technologies being considered.
“We continue to investigate new regions and new markets that would be complementary to our current activities and, as it has always been Avgol’s policy not to make public announcements of any of its current and future activities—as we believe a private company should act. We can say we are content with the way our business has developed and hope to continue and be successful in the future,” Mr. Goldwasser said.
Sales: $106 MILLION
Description: Key Personnel
Shuki Goldwasser, chairman; Nir Peleg, CEO; Achai Bonneh, vice president of technology; Abraham Zilberfeld, CFO; Sari Goldwasser-Uri, vice president of sales
Plants
Tel Aviv, Israel; Mocksville, NC
ISO Status
ISO 9002 Certified
Processes
Spunbonded, meltblown
Brand name
Zebra
Major Markets
Hygiene, medical, filtration, construction, agriculture, furniture, upholstery
In 2003, roll goods producer Avgol Nonwoven Industries, Tel Aviv, Israel, achieved its goal of surpassing the $100 million mark in sales. The producer of spunmelt nonwovens reported sales of $106 million last year (compared with $91 million in 2002) and expects to reach $120 million this year.
This growth pattern is consistent with past years. Thanks to a steady stream of capital investments, Avgol has more than doubled its sales since 2000 when $48 million was reported.
Much of this growth can be attributed to new machinery. The company currently runs five lines in two facilities in Israel as well as a sixth line in Mocksville, NC, which was acquired from Unifi in April 2001. This 15,000-ton-per-year line is operating at full capacity and has allowed Avgol to become closer to its North American customers, which represent 75% of the company’s total business.
And, while executives have failed to comment, industry insiders are reporting that Avgol is already adding a second line in Mocksville, set to come onstream sometime next year. This new line will supplement the original line which has reportedly been completely sold out since the third quarter of 2002.
The majority, 70%, of Avgol’s nonwovens output continues to recognize the need for diversity in today’s nonwovens industry. “In order to survive in today’s competitive and changing nonwoven industry, we continue in doing what we think we know how to do best, which is to produce the highest quality material with a continuing growth of efficiency contributed by our dedicated workforce,” said company chairman Shuki Goldwasser.
Some of the keys behind Avgol’s success strategy include great management teamwork, strong marketing efforts and, most importantly, the production of high-quality, consistent fabrics that allow its customers to also produce consistent goods. The results have been continued satisfaction among its customers.
With 100% of its more than 50,000 tons of nonwovens output made using spunmelt technology, Avgol’s next challenge could be diversification into new areas. Executives are reluctant to discuss any future plans but concede that there are markets and technologies being considered.
“We continue to investigate new regions and new markets that would be complementary to our current activities and, as it has always been Avgol’s policy not to make public announcements of any of its current and future activities—as we believe a private company should act. We can say we are content with the way our business has developed and hope to continue and be successful in the future,” Mr. Goldwasser said.