This strategy helped the company grow its airlaid shipments by 17% in 2011. This led to sales of $248 million and profits of $19.2 million.
Currently 81.5% of Glatfelter's airlaid sales are in the feminine hygiene market while 3.2% are in adult incontinence. Both of these markets are growing 6-7% annually. Other important markets include home care, representing 7.1% and food pads, which comprise 4.2%.