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SCA nightime bladder control product receives honors

By Karen McIntyre, Editor | November 8, 2011

TENA Lady Maxi night nabs Bestseller Award in Germany

SCA's TENALady Maxi Night has received the Bestseller Award 2011 from the German retailer magazine Lebensmittel Rundschau and market researchers Symphony IRIGroup for being the best product lunch in the hygiene category and providing value growth to the category. The product is the first bladder weakness protection item specifically designed for night time. Its unique shape is wider at the back to provide extra coverage and absorbencywhen lying down.

"This award is a recognition of all the work our SCA team in Germany, Austria and Switzerland has undertaken to make TENA Lady Maxi Night a bestseller on the market," says Jens Wengenroth, commercial director at SCA."The award underlines that our products provide real value to our customers and consumers."

Peter Beichel, regional director marketing at SCA adds: "We are proud of this award and will celebrate with our teams, which have made this success possible."

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