Due to its fragile nature, elderly skin faces increased vulnerability to a variety of threats, including skin ulcers, incontinence-associated dermatitis and infection, and greater potential for injury as healing slows down. In addition, frequent cleansing with soap and water can further disrupt skin's integrity and increase dryness. The TENA Skincare assortment has been re-designed to be more visually appealing and enable quick product recognition to help caregivers better address the individual skin needs of elderly patients, and customize a cleansing, moisturizing and protecting care regimen that is specific to their skin conditions.
"Our customers have consistently touted the benefits of Tena skincare products, but we wanted to simplify our approach to product categorization, packaging and formulation to create a total care system that better reflects the needs of professional caregivers and helps them deliver improved skin health for their elderly patients," said Jessica Lan, Skin Care Product Manager, SCA Personal Care North America. "As a leader in continence management, we've extended our heritage in providing residential care with quality incontinence products to our skincare line, and made investments centered on individual needs and that complement the TENA absorbent line, driven by proven results."
Product testing has shown that Tena Cleansing Cream, which provides specialized preventative skin care for elderly residents, is over five times more moisturizing than a leading no-rinse cleanser and seven times more moisturizing than soap and water. In addition, the Tena skincare line has demonstrated significant improvements in skin conditions among elderly residents. In a separate case study conducted over a two month period, the use of the Tena skincare system reduced the number of residents of a long-term care facility that exhibited skin conditions, compared with the use of soap and water.
The Tena skincare system comprises 21 individual products and is organized into three categories based on functionality: "Cleanse (no rinse)," which includes Tena Cleansing Creams and Tena UltraFlush, Ultra and Classic washcloths, "Cleanse (rinse off)," which includes Body Wash and Shampoo, and "Protect," which includes Protective Cream. For simpler identification by caregivers, each category of products now features distinct color coding and easy-to-read labels and graphics, enabling easier product selection based on its intended use. Wider bottle bases and a sleek design provide greater structural stability and a more modern look and feel. New and improved formulations include greater conditioning qualities for added moisture and improved skin condition.