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K-C expands Good-Nites range



Published July 17, 2014
Related Searches: cotton K-C Insight absorbent
Kimberly-Clark has expanded its brand of GoodNites bedwetting management solutions. The brand's latest innovation features Tru-Fit cotton-blend underwear with disposable absorbent inserts. The product washes and feels like regular underwear and provides nighttime protection to help keep sheets and pajamas dry at night.

Nearly one-in-six children ages 4-12 in the U.S. wet their beds. The emotional toll on families is extensive, hurting children's confidence and self-esteem and frustrating parents. With back-to-school approaching and children participating in more overnight social activities with classmates, these issues can escalate and even cause kids to avoid those activities.

"GoodNites Tru-Fit is an innovative product born from the consumer insight that mom desires greater normalcy in managing bedwetting to help her child feel more confident," says GoodNites senior brand manager Doug Daniels. "Bedwetting is common—and it's our mission for mom and child to have the resources, education and support they need to successfully manage this condition."

GoodNites Tru-FIit underwear is available now for purchase in most national retailers in sizes S/M and L/XL with colors and patterns for each size.