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Sertun towels win WOW Award

June 10, 2014

Innovative color changing towels take the guesswork out of sanitizing.

ITW Professional Brands' Sertun Rechargeable Sanitizer Indicator Towels won the World of Wipes Innovation Award at the 2014 World of Wipes (WOW) International Conference in Minneapolis, MN. Presented by the Association of the Nonwoven Fabrics Industry (INDA), the award recognizes the wipe that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness and technical sophistication within the entire nonwoven wipe value chain.

Sertun towels feature patent-pending Color-Check technology that changes the towel color from blue to yellow when there is not sufficient sanitizer in it. This gives restaurant operators peace of mind that they are effectively sanitizing hard surfaces and are in compliance with restaurant health codes.

“We are excited to receive this great honor from INDA,” says Tim Rasmussen, director of marketing, ITW Professional Brands. “The wipes were in development for more than seven years and will change the way restaurants clean hard surfaces. Sertun towel users never have to wonder if their sanitizer is out of spec.”

Sertun towels reduce worries about health code violations and fines, and illness from poor hard surface cleaning. As Sertun towels deploy quat, the color of the towel changes from blue to yellow, indicating there is not sufficient sanitizer in the towel. By placing the towel back into properly mixed sanitizer, the towel recharges and turns blue again. When the towel no longer turns blue, it’s time to change the sanitizer.

The Sertun Rechargeable Sanitizer Towel was selected as one of four finalists for the award by the INDA technical advisory board, technical director and association members from the wipes market segment. It was then voted the winner by attendees of the 2014 WOW International Conference.

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