Green Hygienics launched the Clearly Herbal ‘Likes for Wipes’ sweepstakes at the Ontario Mills Mall in Ontario, California, the state's largest mall. The 6-month campaign is designed to introduce consumers to Clearly Herbal Baby Wipes. One sweepstakes entry will be randomly selected weekly for ten weeks to receive a one-year supply (60 units) of Clearly Herbal Baby Wipes.
Over 1,200 people sampled the wipes over a three-day period with many of them registering for the sweepstakes. Samples of Clearly Herbal Baby Wipes were given to each consumer in exchange for "liking" the company's Facebook page.
Consumers regularly commented on the soothing scent of the wipes and the residue-free and fresh feeling it left behind.
In addition to floor space at the mall, the company used Hopster, a third-party mobile application, to collect and manage sweepstakes entries. Consumers were instructed to text the word "GREEN" to 98019 where they would be taken through the registration process. Once they completed registration, the consumers were rewarded with printable coupons for Clearly Herbal Baby Wipes.
"We are excited about the opportunity to interact with consumers," says Philip Rundle, CEO of Green Innovations. "This not only provides us with valuable consumer insight, it also helps our retail partners by building consumer awareness and demand."
Clearly Herbal Sensitive Baby Wipes are free from alcohol, perfume, chlorine, parabine and SLS. The wipes primary function as a thick yet gentle wipe are enhanced by their soothing touch enriched with aloe vera and tea tree oils complimented by chamomile and green teas to promote calm and relaxation and improve the skin's condition and health.