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Meijer, Huggies team up this holiday season



Published December 12, 2013
Related Searches: Diaper, Baby huggies diaper
Meijer will donate up to $10,000 and Huggies will donate 150,000 diapers—enough to diaper up to 25,000 babies for a day—to the National Diaper Bank Network this holiday season through the Huggies Every Little Bottom program to help ensure babies throughout the Midwest have an adequate supply of diapers.

"We understand that buying diapers can be a burden for some of our customers, especially during the holiday season," says Lynn Hempe, group vice president of softlines for the Grand Rapids, MI-based retailer. "We're supporting the Huggies Every Little Bottom program this season to help ease that stress so babies have the diapers they need."

According to a recent study in the journal Pediatrics, one in three moms nationwide struggle with diapering their child. Women who are in need of diapers for their children reported more difficulty with stress management and depression, all which can negatively affect a child's health and development.

Meijer will donate $1 for every package of Huggies diapers sold, up to $10,000, to the National Diaper Bank Network. Huggies will donate up to 150,000 diapers to three diaper banks in the retailer's five-state footprint and include Detroit Area Diaper Bank; The Diaper Alliance in Midland, MI; and Bundle of Joy Diaper Bank in Chicago, IL.

The program will encompass all pack sizes of Huggies diapers, and will run through Jan. 4.

"We are honored to partner with Meijer to support families in need," says Aric Melzl, brand director for Huggies. "Diapers are a basic need for all babies and many parents are often forced to cut back on basic necessities such as food or utilities in order to provide diapers for their children. As the holidays are often a time when you think about others, this is an easy way to get involved and help give back."

"Meijer is renowned for its loyalty to the families and communities it serves," says Joanne Goldblum, National Diaper Bank Network executive director and founder. "The partnership with Huggies further elevates awareness of diaper need as a serious, yet often hidden, consequence of poverty. The dollars generated will help keep more babies clean, dry and healthy."

Meijer is a Grand Rapids, MI-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.