Sweden-based Investkonsult and India located Jajoo Surgicals Pvt. Ltd. have set up a joint venture to manufacture hygiene products at Dewas near Indore in India. The JV will produce underpads, booster pads and maternity pads and is slated to begin commercial production by mid-December 2013.

Investkonsult has brought in two used European lines; one line to manufacture traditional underpads and one line for production of insert and booster pads. The lines were refurbished in Sweden before shipment, but the main refurbishing work has been done in India itself.

The JV has also purchased additional new machinery, including a new glue-station including hoses and head from Valco Melton, a new SAP application system and a new PLC system designed in India.

The JV intends to produce these import-substitute products, since major Indian hospitals import these products from China or other countries in bulk, so the major focus of these products will be the Indian and the subcontinent market.

Investkonsult has provided the knowhow for the JV whereas the Jajoo Group will use its marketing network to sell the products. The JV will source raw materials from the domestic markets and will need to import only necessary raw materials like wood pulp and SAP.

The Jajoo family will own 67-70% of the shares in the JV through Jajoo Surgicals and the Berlin family of Investkonsult will own 30-33% of the shares through Investkonsult Sweden.