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Dermalogica introduces PreCleanse wipes

October 14, 2013

New towelettes make cleansing skin easy while on-the-go.

Proper cleansing of the skin is essential to skin health, yet this elementary step is often overlooked. PreCleanse, one of Dermalogica’s most popular breakthrough products originally introduced in liquid form, will now be offered in packs of convenient, biodegradable wipes, which makes cleansing skin while traveling even easier.

Every Dermalogica regimen is based upon the foundation of the “double-cleanse”, beginning with PreCleanse which helps to dissolve layers of excess sebum oil, sunscreen, waterproof makeup, environmental pollutants and residual products that build-up on the skin throughout the day. This first step preps the skin for the second step to the “double-cleanse” method, the prescribed Dermalogica Cleanser, to penetrate even further in the skin for professional cleansing results.

The importance of proper skin cleansing can be found through the research conducted by The International Dermal Institute, which reveals that women typically spend approximately only three seconds when washing their faces—even at the end of the day. Particularly in light of the development of long-wearing sunscreens and “24-hour” cosmetics—which means that most women leave product residue on their skin. This residue may cause acneic outbreaks, the formation of milia (tiny inclusions, which feel like grains of sand beneath the epidermis), and other long-term skin issues.

PreCleanse Wipes contain aloe and apricot kernel oil which attract sebum and dissolve even the most stubborn mascara, waterproof lip stains and sunscreens says the company. The formula, which also contains apple amino acids, gently loosens surface debris, such as industrial pollutants. By melting away these deposits on the skin, cleansers and other products may then work more effectively. The product also smoothes, calms, and nourishes skin.

New PreCleanse Wipes come in a handy travel pouch containing 20 pre-moistened towelettes with a suggested retail price of $18. PreCleanse Wipes will launch in the U.S. in December, 2013 and will be available wherever Dermalogica is sold at authorized skin centers, spas and salons across the country.

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