SCA has announced it will invest about SEK 150 million ($113 milion) in local production of hygiene products in southwest India. Production at SCA’s own plant is planned to commence in 2015.
“This investment creates a solid platform for us to leverage the favorable growth opportunities that exist in the hygiene products area in India. The investment is in line with our strategy of strengthening SCA’s presence in emerging markets,” says Jan Johansson, president and CEO of SCA. “India’s large population and the low penetration of hygiene products provide the potential for future growth. The aim is to introduce SCA’s hygiene products in the Indian market already in the latter part of 2013.”
The brands that SCA intends to launch in the Indian market include the world-leading brands TENA, for incontinence products, and Tork, for Away-From-Home (AFH) tissue. The Libero brand for baby diapers and baby care products and Tempo for consumer tissue will also be introduced.