09.03.13
Using superabsorbent technology, Pull-Ups Brand Night Time training pants retain more than 30 times their weight in fluid, equivalent to a quarter of a liter, according to recently released data from the brand owner Kimberly-Clark.
Research shows that six out of seven Moms have stopped and started the potty training process, often due to inconsistency. With Pull-Ups Night Time training pants, parents can continue their potty training routine at night with a "glow-in-the-dark" feature that motivates their toddlers to embrace a fun routine while getting ready for bed.
"Most parents have had a couple years of experience with diapers and are very familiar with how absorbent they are so they continue using them at night, which can cause potty training setbacks," says Dr. Heather Wittenberg, Pull-Ups Potty Training Partner. "Pull-Ups Night Time training pants are just as absorbent as the leading size 4 diaper. They are a fun way to celebrate a toddler's next step in the potty training process, while also ensuring a consistent routine at bedtime."
Pull-Ups is helping parents begin potty training with a fun routine that ensures "Big Kid" success with their training pants at bedtime. The Bedtime Light Show is a simple, three-step ritual that parents can use to help their toddlers get into the habit of wearing Pull-Ups Night*Time training pants:
1) "Charge 'em Up" by putting the Pull-Ups Night*Time training pant under a bright light source for at least 30 to 60 seconds
2) "Hit the Lights" after children put on the pants. Make sure the room is dark — even draw the shades and close the door
3) "Be a Big Kid at Night" with the new glow-in-the-dark feature. It's just bright enough to keep children motivated but soft enough to keep bedtime calm
The Pull-Ups Night Time training pants glow-in-the-dark panels currently feature popular Disney characters many toddlers will recognize and love - Rapunzel, Minnie Mouse, Sulley, Buzz Lightyear and Mater from Cars.
"Our goal is to provide products and tools to make the potty training process fun and easy, no matter what time of day it is," says Mike Krebsbach, Pull-Ups Brand Director. "Switching back to diapers at night can sometimes be disruptive, and the extra absorbency of Pull-Ups Night*Time training pants along with the Bedtime Light Show will ease parents' concerns about nighttime potty training throughout the process."
Research shows that six out of seven Moms have stopped and started the potty training process, often due to inconsistency. With Pull-Ups Night Time training pants, parents can continue their potty training routine at night with a "glow-in-the-dark" feature that motivates their toddlers to embrace a fun routine while getting ready for bed.
"Most parents have had a couple years of experience with diapers and are very familiar with how absorbent they are so they continue using them at night, which can cause potty training setbacks," says Dr. Heather Wittenberg, Pull-Ups Potty Training Partner. "Pull-Ups Night Time training pants are just as absorbent as the leading size 4 diaper. They are a fun way to celebrate a toddler's next step in the potty training process, while also ensuring a consistent routine at bedtime."
Pull-Ups is helping parents begin potty training with a fun routine that ensures "Big Kid" success with their training pants at bedtime. The Bedtime Light Show is a simple, three-step ritual that parents can use to help their toddlers get into the habit of wearing Pull-Ups Night*Time training pants:
1) "Charge 'em Up" by putting the Pull-Ups Night*Time training pant under a bright light source for at least 30 to 60 seconds
2) "Hit the Lights" after children put on the pants. Make sure the room is dark — even draw the shades and close the door
3) "Be a Big Kid at Night" with the new glow-in-the-dark feature. It's just bright enough to keep children motivated but soft enough to keep bedtime calm
The Pull-Ups Night Time training pants glow-in-the-dark panels currently feature popular Disney characters many toddlers will recognize and love - Rapunzel, Minnie Mouse, Sulley, Buzz Lightyear and Mater from Cars.
"Our goal is to provide products and tools to make the potty training process fun and easy, no matter what time of day it is," says Mike Krebsbach, Pull-Ups Brand Director. "Switching back to diapers at night can sometimes be disruptive, and the extra absorbency of Pull-Ups Night*Time training pants along with the Bedtime Light Show will ease parents' concerns about nighttime potty training throughout the process."
