The company says the key objective behind the relaunch was to ensure that users can quickly find what they are looking for. Guidance is provided on the homepage in the form of an overview of the eight market segments with which all activities are aligned: Apparel, Geotextiles, Energy, Automotive Interiors, Medical, Hygiene, Building Interiors and Specialities.
Visitors to the site can simply click on the markets to go directly to the information about the respective Freudenberg products and solutions. The “Solution Finder” with its keyword index and text search function simplifies the process of finding information on the website. Visitors can also access information on the homepage based on Freudenberg Nonwovens' brands including Celestia, Comfortemp, Evolon, Lutradur, Lutrasil, Soundtex, Vildona, Viledon, Vilene, Vilmed and Vlieseline.
For all subject areas, users can make direct contact with experts worldwide. "This reflects our customer focus on the one hand and the global presence of Freudenberg Nonwovens on the other," says Bruce Olson, chairman of the board of management of Freudenberg Nonwovens.
The location database lists services and products that are available to customers at over 100 locations worldwide.