Breaking News

K-C launches Hawaiian diapers

May 10, 2012

Limited edition launch comes in time for summer.

Kimberly-Clark is continuing its strategy of launching seasonably appropriate, limited edition diapers that started a few years ago with denim-style diapers and later continued with camouflage and holiday-themed designs. This summer, the company will launch Huggies Little Movers Hawaiian diapers, which will feature tropical designs. Like with past limited edition launches, K-C will donate a portion of sales from the Hawaiian diapers to the Every Little Bottom program to help provide diapers for children and families in need.
"Diapers are a basic need for all babies. Many families are often forced to cut back on basic necessities such as food or utilities in order to provide diapers for their children," says Erik Seidel, vice president, Huggies Brand. "This summer, parents can dress their little ones in Huggies Hawaiian diapers to be 'Cute for a Cause' no matter where they are - on summer break at home or a vacation - and contribute to the fight against diaper need."

Like all Huggies Little Movers diapers, Huggies Hawaiian Diapers are shaped to fit to provide proven leakage protection - with an added tropical twist. Limited-Edition Huggies Hawaiian wipes will offer a fun, tropical-inspired design, allowing mom to stylishly accessorize. They will be available nationwide from May through July at select retail outlets where diapers are sold and are available in sizes two to five. Huggies Hawaiian diapers have a suggested retail price of $9.99 for a jumbo pack and $19.99 for a big pack (diaper count varies based on diaper size).

"These tropical designs allow moms to accessorize baby with ease for hot summer day trips and especially for family vacations," says Shelly Rivoli, author of "Travels with Baby." "After diapering babies on four different continents, I know how important it is to plan simply and only bring necessities for trips. With the right products on hand like Huggies Hawaiian diapers, you might only need a hat and sunscreen for your little one!"

Through Every Little Bottom, the Huggies brand has donated more than 60 million diapers and will continue supporting this cause as the Founding Sponsor of the National Diaper Bank Network (NDBN). In 2012 Huggies Every Little Bottom will donate 20 million diapers in the U.S. to the NDBN and 2.5 million diapers to Food Banks Canada.

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