V-Care, a subsidiary of Chinese-based toilet paper maker Vinda Paper Group, has announced it is building three diaper manufacturing lines in Hubei Province China. The first line is expected to begin operation in May. V-Care launched a diaper brand, Babfit, in China during the past 12 months and currently offers 24 different products to the three different tiers of the diaper market. Executives said the new plant will help V-Care enrich its product offerings with flexibility and increase its number of SKUs. Combined with dedicated sales channels for the distribution of baby diapers and a series of field marketing and promotional activities, Babifit is expected to show steady growth, and in time, the personal care products business will contribute greatly to the group’s earnings, according to executives.
“China has the fastest growing personal care products market globally which creates huge potential for expansion for Vinda International and is a catalyst to drive our future growth,” says group chairman Li Chao Wang. “We will continue to adhere to developing high quality products, maintain our prudent fiscal policies and accelerate development for our personal care products business so as to lay a solid foundation for the long-term growth of Vinda International.”