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Kimberly-Clark launches GoodNites pads



Published March 22, 2012
Related Searches: absorbent
Kimberly-Clark has a new solution for bedwetters. The company, through its GoodNites brand, is introducing new, innovative bedwetting protection – disposable bed mats. GoodNites Bed Mats are ultra-absorbent, cloth-like, disposable mats that provides nighttime security against bedwetting.
 
"Accidents are part of growing up – but they don't have to result in the frustration and hassle that can come with an interrupted night's sleep," says pediatrician Jennifer Trachtenberg. "GoodNites Bed Mats make it easier for parents and children may feel empowered and confident with a new way to manage bedwetting."
 
New GoodNites Bed Mats feature adhesive strips to adhere to the top of a child’s fitted sheet and help the product stay in place all night long.
 
"As a trusted leader and expert, GoodNites brand understands the challenges of millions of parents and children who are dealing with bedwetting," says Dave Caputo, senior brand manager, GoodNites. "GoodNites Bed Mats is a new bedwetting protection choice that offers outstanding absorption in a cloth-like mat, helping give families a better night's sleep."
 
GoodNites Bed Mats  will be available in most leading grocery stores, mass merchandisers, drugstores and select online retailers by April 2012. The suggested retail price for GoodNites Bed Mats Jumbo Pack is approximately $10.