Russian wipes maker Avagard has chosen Lenzing Viscose fibers in its latest baby care product. The Pamperino baby care wet wipes range aims to meet the needs of both babies and their parents.
“From our experience, we know that only the best is good enough for sensitive baby skin,” says Oleg Ryaboshapka. “In addition, our wipes need to be especially convenient to allow parents to allow parents to act quickly when necessary.”
The leading wet wipes producer in Russia, Avangard has 10 of its own trade brands as well as an established contract manufacturing business. “It is important for me to allow consumers to make an informed decision,” Ryaboshapka says. “I fully believe in the benefits of Lenzing Viscose and therefore feature the brand on the package as well as in our production activities.”
The fact that the nonwovens industry is growing in China is not news. During the past decade, the market has achieved growth in the low double digits, well above the rates seen in more developed areas like the U.S. or Europe.
As multinational comp…