Everbeauty is strong in baby and adult diapers in China and Taiwan.
SCA has made a binding offer to acquire the Taiwan-based hygiene products company Everbeauty. The purchase price for the deal amounts to approximately $290 million on a debt-free basis. If the deal is finalized, SCA’s positions in Asia, one of the group’s prioritized growth markets, will be substantially strengthened.
Everbeauty is a leading Asian personal care products company with sales in China, Taiwan and Southeast Asia. The company produces and markets baby diapers and incontinence care products with strong brands such as Dr P for incontinence care products and Sealer for baby diapers.
Within adult incontinence products, the company holds a number two position in China and a number one position in Taiwan. Within baby diapers, the company holds a number five position in both China and Taiwan. Sales were reported at about $250 million in 2010. Sixty percent of the business is within baby care while 40% is in adult incontinence.
The transactio—scheduled to close this summer—is expected to give SCA access to an extensive distribution network and a strong sales organization as well as production facilities in China and Taiwan.
“Asia is expected to account for 60% of the global growth within hygiene products. The acquisition of Everbeauty would create good growth opportunities in a strategic growth market and with this acquisition, SCA would be the market leader in incontinence care products in Asia, excluding Japan. The acquisition would also strengthen SCA's market position and geographical reach within baby diapers in Asia,” says Jan Johansson, SCA’s president and CEO.