Lenzing has expanded its cooperation with smarfiber AG, becoming the exclusive producer of specialty fibers marketed under the smartcel and SeaCell brand name, which are primarily used in home textiles and in the home and medical segments. SeaCell fibers contain valuable active substances from seaweed while smartcell sensitive is the first antibacterial natural fiber on the market.
For reasons of profitability, the pilot plant of smartfiber is being relocated from Rudolstadt to Lenzing in order to be able to rapidly move ahead with the commercial exploitation of smartcel and SeaCell fibers in spite of rising energy and raw material prices. The integration of the facility in Lenzing, the world’s largest cellulose fiber production site, will enable a significantly better cost structure. Moreover, the smartfiber pilot plant had recently reached its capacity limits due to the continually increasing order volume, which no longer made it possible to optimally coordinate incoming orders and accept large orders. smartfiber will continue to be responsible for the sales and marketing of smartcel and SeaCell.