Breaking News

SCA picks up Brazilian inco maker

September 1, 2011

Pro Descart has sales of $57mn, No. 2 position in Brazil.

SCA is acquiring the Brazilian hygiene products company Pro Descart in a deal valued at $71 million on a debt-free basis. The company has annual sales of $57 million.

Pro Descart is a family-owned company focused on incontinence care products but also sells baby diapers and wet wipes. The company, with approximately 400 employees, has manufacturing in the Sao Paulo area. It has a number two position in Brazil's adult incontinence market. The most highly populated country in South America, Brazil's hygiene products market has a good growth potential, especially for incontinence care products, which has shown double digit growth.

“I am very happy that we are now establishing ourselves in Brazil, which is also of strategic significance,” comments Jan Johansson, president and CEO of SCA. “We have for some time worked on finding the right solution for entering this important emerging market. With this acquisition of Pro Descart, we now have a presence throughout Latin America.”

  • Wipes in Brazil

    Wipes in Brazil

    Svetlana Uduslivaia, Euromonitor International||September 14, 2015
    Focus on innovation and affordability in the battle to increase market penetration.

  • SAP Market Report

    SAP Market Report

    Karen McIntyre, editor||April 7, 2015
    Polymers can absorb up to 500 times their weight but can the hygiene markets absorb a surge in global capacity?

  • Innovation Shines in Adult Incontinence

    Innovation Shines in Adult Incontinence

    Karen McIntyre & Tara Olivo||March 9, 2015
    Everyone from small start-ups to consumer giants are trying to solve the needs of incontinence sufferers.