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New For Summer: Pampers Printed Diapers

May 26, 2011

P&G teams up with fashion designer to up baby's fashion quotient.

To give moms and their babies the chance to stay stylish, Pampers has unveiled its newest diaper line— Pampers Limited Edition prints. These summer diaper offerings combine utility and aesthetics so little ones can feel just as fashionable as they are comfortable in their biggest wardrobe staple, their diaper!

"Pampers prides itself on being at the forefront of not only comfort and performance, but also style," said Fama Francisco, general manager of P&G Baby Care, North America. "A diaper is the foundation for your baby's wardrobe so naturally we want it to be special. While performance always comes first, we know that design is also important. Pampers Limited Edition Prints combine form and function with stylish designs suitable for this summer season."

As part of the launch of Limited Edition Prints diapers, Pampers teamed up with maternity designer and television personality Rosie Pope to interpret this season's hottest trends for moms and babies who want to look their best.

"Recently, when my toddler and I had a day to ourselves, we visited the museums of New York and were both excited by the colorful works of artists like George Seurat," Ms. Pope said. "Since then, I have been so inspired by colorful patterns that I've carried that theme through my summer line. I truly believe women can express their personality through printed apparel to create the best looks from casual-chic to mommy glam!!"

Pampers Limited Edition Prints are available in designs for both boys and girls, including floral and polka dot prints for girls, and argyle and toy car prints for boys. Pampers Limited Edition Prints can be purchased at retailers nationwide beginning in late May through the summer and are available in sizes 1 through 4.


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