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Celanese Emulsions Offers Solutions to Today's Challenges at INDEX 11

April 12, 2011

Vinyl chemistries build value and performance to nonwovens.

Celanese, a global leader in vinyl-based emulsion technology is presenting its comprehensive portfolio of products for chemically bonded nonwovens this week at INDEX.

The company also highlighted its options in emulsion technology to help the nonwoven producer negotiate today¹s demanding manufacturing environment.

Celanese’s waterborne emulsions act as the primary bonding agent and also offer functional properties for airlaid, drylaid carded, wetlaid nonwovens and paper. ³In today¹s challenging manufacturing environment with raw material price escalation and consumer demand for high performance goods, nonwoven producers and their customers in the value chain are requesting alternatives to traditional chemistries such as SBR and pureacrylics. With vinyl chemistries such as vinyl acetate/ethylene (VAE), we can offer cost effective value and high performance to chemically bonded nonwovens from disposables through durables,² said Peter Zeimentz, marketing segment manager.

Celanese’s product line is anchored by the Dur-O-Set Elite Ultra family of emulsions. The flagship product, Elite Ultra, is known for its high wet strength and cost in use advantages and is a leader in nonwoven wipes.
Elite Ultra Soft offers significant absorption in addition to its soft hand feel and high wet strength. Elite 20 and its complimentary Acrylate based alternative - Vinacryl 4333 - offer the right blend of strength and fluid management properties for use in medical nonwovens.

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