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Libero is No. 1 In Russia

February 16, 2010

Consumer survey puts SCA brand on top.

Russian consumers have named SCA's Libero brandtheir country's best diaper brand. The designation came as part of the annual Russia National Brand Award, where hundreds of thousands of consumers vote for what they consider to be the best brands in the country.

"The National Brand Awards is recognized as the most significant brand award in Russia because winning brands are selected purely on the basis of consumers’ opinions on a nationwide scale," said Tatiana Novoselova, SCA brand manager for Libero in Russia.

The Russia National Brand Awards survey only provides product categories and does not list any specific brand names for consumers to choose from. This means that consumers respond entirely according to their own independent frame of reference.

As an award winner, Libero can place the official and widely-recognized award label on all its brand materials such as product packaging, TV commercials and print advertisements throughout 2010 and 2011.

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