Breaking News

Clorox To Change Green Wipes Packaging

October 27, 2009

Biodegradable claim to be changed to compostable.

Clorox will reportedly discontinue claims that its Green Works Natural Cleaning wipes are biodegradable and that they disinfectant following a reccomendatin from The National Advertising Division of the Council of Better Business Bureaus. NAD, the advertising industry’s self-regulatory forum, examined advertising for the product following a challenge by Method Products, Inc., a competing maker of natural cleaning products.

NAD noted in its decision that it recently has had the opportunity to review several cases involving advertising for products that claim to be “biodegradable.”The difficulty, NAD noted, is in establishing how various claims of “biodegradation” are understood by consumers and how such claims can be properly substantiated.

NAD noted that for most products that enter the solid waste stream, “customary disposal” typically means disposal in a landfill, degradation is slow and uncertain and although the Clorox presented evidence in support of its biodegradability claim, Clorox asserted that it would permanently discontinue the claim as it transitions to new packaging and instead bill the product as “compostable.”

  • Flushable Wipes Update

    Flushable Wipes Update

    Karen McIntyre, editor||April 13, 2016
    INDA president continues to make defending flushable wipes one of his top priorities.

  • Wipes Entrepreneurs Target Men

    Wipes Entrepreneurs Target Men

    Tara Olivo, associate editor||April 13, 2016
    As more men groom with personal care products, new innovators are seeing opportunities in the wipes market.

  • Germany's Dr. Schumacher Expands Personal Care Wipe Plan

    By Jaroslaw Adamowski, correspondent||April 13, 2016
    50,000 square foot facility opens four years after older site was lost in fire.