The WOW Conference, organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to wipes, with a concentration on substrates, active ingredients, packaging, market metrics, industry challenges and market opportunities, particularly in Asia and Europe. A record-setting 267 attendees took part in the three-day conference held at Grand Hyatt Atlanta Buckhead.
The WOW Awards recognize and reward the industry members who bring new and value-added processes and products to the wipes market. Following presentations by five finalists nominated by the industry, attendees at the WOW Conference voted Windex Outdoor All-in-One Cleaner Glass Cleaning Tool as the recipient of the second annual WOW Innovation Award. Windex's Special Sheeting Action Formula wipes prevent streaks and spotting and allow the user to clean 20 windows with a single pad.
The four other finalists, chosen from products nominated by the industry earlier this year, are: Clorox Green Works Natural Biodegradable Cleaning Wipes; Evolon Exfolia Beauty Cloths; PGI Spinlace Nonwoven Fabric; and Prime Label & Screen Rigid Lens II Resealable Flat Pack.
The five finalists gave 15-minute presentations during WOW and attendees then voted on the recipient of the 2009 WOW Innovation Award. The Award was presented during a session on the final morning of the conference.