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WOW Award Finalists Named

June 4, 2009

Five finalists to compete during this month’s conference in Atlanta.

Five finalists have been selected to compete for the second annual WOW Innovation Awards competition being held as part of the 2009 World of Wipes (WOW) Conference, June 22-24 in Atlanta, GA. The third annual WOW Conference, organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to wipes, with a concentration on substrates, active ingredients, packaging, market metrics, industry challenges and market opportunities, particularly in Asia and Europe. Now in their second year, the WOW Awards recognize and reward the industry members who bring new and value-added processes and products to the wipes market.

The five finalists, chosen from products nominated by the industry earlier this year, are: Clorox Green Works Natural Biodegradable Cleaning Wipes, comprised of 100% cellulose fibers and derived from renewable farm-grown trees; Evolon Exfolia Beauty Cloths, developed by Freudenberg and Beauty Cloth International and presented by Kleen Test Products; PGI Spinlace Nonwoven Fabric, which are made through a process that provides added strength, absorbency, texturing and other performance characteristics to enhance cleaning; Prime Label & Screen Rigid Lens II Resealable Flat Pack, a patent-pending flat pack featuring a thick, resealable closure that allows high wipes stack count; and S.C. Johnson Windex Outdoor All-in-One Cleaner featuring Windex's Special Sheeting Action Formula wipes that prevent streaks and spotting and allow the user to clean 20 windows with a single pad.

“Each year the WOW Innovation Award recognize the 'best of the best' of new products and technologies in the wipes business and the recipient will be chosen by the people who know these products best—attendees at WOW,” said INDA president Rory Holmes. “These are certainly five deserving products from different aspects of the wipes business and they represent some of the finest work being done in our industry in 2009.”

The five finalists will give 10-15 minute presentations during WOW and attendees will then vote on the recipient of the 2009 WOW Innovation Award. The Award will be presented during a session on the final morning of the conference.

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