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Celanese Renovates Website

June 4, 2009

Improved navigation, upgraded content and updated literature are highlights of new site.

Celanese Emulsion Polymers announced its newly renovated website featuring improved navigation, upgraded content and updated literature. Located at at, the website is presented regionally to reflect the local needs of customers in Asia, the Americas and Europe/Middle East. The website is also arranged by industry, including paints and coatings, adhesives, building and construction products, nonwovens, textiles, paper and glass fiber to meet the diverse requirements of each market. The North American site also features a new on-line sample ordering system to ensure prompt delivery of emulsions for trial work.

“The site reflects the requests and needs of our customers for improved content and more user-friendly navigation,” said Holly Seese, global marketing communication manager. “The new ‘Ask a Chemist’ feature enables customers to send emulsion- and formula-related questions directly to the technical department. Our technical expertise is at the center of our business and we are excited to improve customer access to this essential team.”