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New Hygiene Report Released

March 19, 2009

Offers outlook for absorbent products and key raw materials.

John R. Starr, Inc. has published a February 2009 report on the world outlook for hygiene absorbent products and key raw materials of nonwovens, fluff pulp, airlaid cores, superabsorbents and hygiene films.

For many years, Pricie Hanna of John R. Starr, Inc. has prepared in-depth reports analyzing the markets for ab­sorbent products in key countries/­regions throughout the world and the important materials used in them.The last global hygiene report was released in February 2007.

The updated study details the pros­pects for absorbent products in the key global markets of North America, Western Europe, the Pacific Rim, Central and South America, the Middle East, Central and Eastern Europe, China, India, Africa and the rest of Central Asia.

The report contains unit volume market estimates for 2007 and 2008 and projections for 2013 for 45 individual countries and all geographic regions. The 2007 global and regional marketshare positions of the leading absorbent products competitors are portrayed. The study includes estimates and forecasts of the current and expected future consumption of key raw materials used in absorbent products (coverstock, superabsorbents, fluff pulp, airlaid cores and hygiene film).

According to the report, the global consumption of hygiene absorbent products, including disposable diapers, training pants, feminine hygiene and adult incontinence products, grew to 386 billion units in 2008.The largest markets for these products continue to be North America, Western Europe and Japan.

More information: jstarr@john­

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