Of those who use wipes (693 of the 1008 originally surveyed), 77% reported keeping a container of wipes in at least two locations throughout their house, with 17% claiming four or more locations.
SDA’s research shows that 71% of 1008 Americans surveyed have used a cleaning, disinfecting or antibacterial wipe, which is up from 66% in 2004, when SDA conducted its previous wipes survey. More than a third (35%) report using wipes once per day or more, with 16% plucking a wipe more than twice per day.
Acccording to the study, consumers choose their wipes based on cleaning effectiveness (45%), value (22%) and durability (13%). Other factors include brand name (10%) and package size (8%). The qualities that provide the most utility for American adults include their portability (28%), ease of disposal (20%), certain wipes’ germ-killing ability (17%), multi-purpose functionality (13%) and their fast-acting nature (11%). Others (6%) appreciate the fact that there are specialty wipes for certain household jobs, from stain removal to facial cleansing. More information: www.cleaning101.com.