Breaking News

SDA Wipes Study Finds Usage Up

June 19, 2008

Cleaning survey reveals people most commonly use wipes to clean and sanitize.

According to The Soap and Detergent Association’s (SDA) 2008 National Cleaning Survey, conducted by Echo Research (ER), people most commonly use wipes to clean, disinfect or sanitize kitchen countertops and appliances, bathroom fixtures, their hands, face and skin, furniture, children, floors, windows and clothing. The results were released this week at the 2008 World of Wipes International Conference in Chicago.

Of those who use wipes (693 of the 1008 originally surveyed), 77% reported keeping a container of wipes in at least two locations throughout their house, with 17% claiming four or more locations.   

SDA’s research shows that 71% of 1008 Americans surveyed have used a cleaning, disinfecting or antibacterial wipe, which is up from 66% in 2004, when SDA conducted its previous wipes survey.  More than a third (35%) report using wipes once per day or more, with 16% plucking a wipe more than twice per day.   

Acccording to the study, consumers choose their wipes based on cleaning effectiveness (45%), value (22%) and durability (13%).  Other factors include brand name (10%) and package size (8%).  The qualities that provide the most utility for American adults include their portability (28%), ease of disposal (20%), certain wipes’ germ-killing ability (17%), multi-purpose functionality (13%) and their fast-acting nature (11%).  Others (6%) appreciate the fact that there are specialty wipes for certain household jobs, from stain removal to facial cleansing. More information: www.cleaning101.com.


  • Flushable Wipes Update

    Flushable Wipes Update

    Karen McIntyre, editor||April 13, 2016
    INDA president continues to make defending flushable wipes one of his top priorities.

  • Wipes Entrepreneurs Target Men

    Wipes Entrepreneurs Target Men

    Tara Olivo, associate editor||April 13, 2016
    As more men groom with personal care products, new innovators are seeing opportunities in the wipes market.

  • Germany's Dr. Schumacher Expands Personal Care Wipe Plan

    By Jaroslaw Adamowski, correspondent||April 13, 2016
    50,000 square foot facility opens four years after older site was lost in fire.