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PURE, Rockline Announce Partnership



Published April 7, 2008
Related Searches: silver private label Wipes antimicrobial
PURE Bioscience has formed a partnership with wipes manufacturer Rockline Industries for North American distribution of PURE’s ready-to-use Powered by SDC disinfectant product and for the development and North American distribution of wipes products as well as new disinfectant, sanitizer and preservative products containing PURE’s patented antimicrobial, silver dihydrogen citrate (SDC).

Under the agreement, Rockline Industries will market bottled, ready-to-use Powered by SDC disinfectant to retailers under those stores’ private label brands. Rockline Industries will also market the disinfectant under both Rockline Industries’ own private label brand and PURE’s KinderGuard brand. Each bottle of SDC-based disinfectant sold by Rockline Industries will feature PURE’s Powered by SDC logo. In addition, PURE has granted Rockline Industries the exclusive right to develop and commercialize wet wipes containing SDC for similar markets. Although specific terms were not disclosed, PURE noted that Rockline Industries must meet performance criteria and milestones to maintain exclusivity and contract rights.