Breaking News

K-C Launches GoodNites Boxers and Shorts

September 10, 2007

Boxer-style underwear helps lessen nighttime anxiety for children who wet the bed

Consumer product giant Kimberly-Clark, Dallas, TX, today announced the North American launch of GoodNites Sleep Boxers and Sleep Shorts, the first absorbent underpants that look and feel like boxer-style underwear.

Based on insights gained from moms and children, Kimberly-Clark designed the GoodNites Sleep Boxers for boys and Sleep Shorts for girls to match today's popular boxer-style underwear and to offer an odor control feature for added discretion. Together, these attributes help lessen the anxiety and frustration felt by parents and children coping with the issue of bedwetting by providing a feeling of normalcy and self-confidence to those children.

Meanwhile, on the European front,  K-C introduced the absorbent boxer-style underwear for children under the DryNites brand in July in the U.K. The company plans to expand availability of the product elsewhere in Europe over the next year.


  • Advances in Ultrasonics

    Advances in Ultrasonics

    Tara Olivo, associate editor||January 2, 2017
    Ultrasonic suppliers’ improved bonding systems allow for softer, more comfortable absorbent hygiene products.

  • Private Label: Not About No Frills Anymore

    Karen McIntyre, Editor||January 2, 2017
    Competition in the diaper market focuses on quality, not value.

  • Hygiene Machinery Review

    Karen McIntyre, Editor||January 2, 2017
    The growing importance of adult incontinence plus a widespread need for increased flexibility has changed the game for makers