“It is important for us to keep in touch with our members and to get their feedback on what they want from their association,” explained INDA director of marketing Peggy Blake. “This is one way of giving people an incentive to communicate with us and to visit our website. Plus, it was a lot of fun.”
INDA has already given away a 30GB iPod to Mark Berman of Fiberweb PLC in South Carolina, who won an earlier contest asking visitors to www.inda.org to update their member profiles and provide information on their interests in INDA services. Any visitor who updated this information was enrolled in the drawing.
More information: http://www.inda.org/pubs/rsvp.html.