At its annual general meeting, held June 7 in Vienna, Austria, EDANA elected Luc Maes, chairman of British Vita Nonwovens Division (Libeltex BVBA) to a one-year term as chairman of EDANA. He will replace Knud Waede Hansen, who will retire from his position as managing director of Fibertex later this year. During his chairmanship, Knud Waede Hansen’s leadership and wisdom supported the healthy growth of the association’s activities and membership, which has now surpassed the milestone number of 200 companies.
One of the key areas of Mr. Waede Hansen’s focus was the launch of a long-term campaign on raising awareness of nonwovens and their end-use products amongst the general public, academia and politicians. “It is extremely important for the survival of our industry,” he explained. “Politicians must understand that the European nonwovens industry has the potential to survive, even in such a competitive environment, if the framework conditions are reasonable. The main purpose of the campaign is to establish visibility and dialogue with decision makers by demonstrating the economic contribution of industry to EU competitiveness and to ensure the recognition, by both politicians and the general public, of the vital contribution of nonwoven products to modern day life.”