In conjunction with Earth month, several new sustainable products using its Natureworks’ Ingeo brand of sustainable fibers. Among these are Earth Friendly Baby’s eco baby wipes, the first U.K. disposable product made with Ingeo fibers. These products will be sold in seven Fresh and Wild U.K. stores, which retail eco-friendly, ethical and organic products. Jeff Martin, Natural Remedies Buyer for Fresh & Wild said: “Fresh & Wild has always pioneered ethical, organic and environmentally-friendly living and, as part of this, we are constantly seeking to make this kind of lifestyle as easy and accessible as possible.” Additionally, products using Ingeo fibers are rolling out in the home textil and apparel areas.
Ingeo Earth Month 2006, the global initiative first established by NatureWorks in 2005, was Inspired by the United Nations’ Earth Day celebration on April 22, Ingeo™ Earth Month 2006 begins on that day and is a month-long series of events that include roundtable discussions, activities, sales initiatives and more, involving a host of designers, brands and retailers working together with Ingeo fiber. The aim of the initiative is to raise both public and professional awareness surrounding the importance of responsible innovation, as well as to highlight the range of products, styles, designs and qualities using Ingeo fiber and NatureWorks® PLA for a new range of sustainable products now commercially available across the globe.