Kimberly-Clark is building on the success of its Huggies baby toiletries line with the launch of Huggies Cleanteam bath and body products. The new product line, which features trademarked, letter-shaped characters called Alphamals, helps moms teach toddlers how to keep clean. The company is also rolling out10 products to its successful line of Huggies Bath & Body toiletries for babies. Huggies toiletries helped sales in the baby and toddler bath and body category grow by 8% in 2005. The launch also helped grow Huggies brand market share in the category to more than 5%.
Among the nonwoven-based products in the Huggies Cleanteam line are Molly the Mule Wash Mitts—disposable mitts that fit over small and large hands and made with built-in tear-free body wash and Carley the Crab Cleansing Cloth, a unique, super-thick disposable cloth formulated to clean and moisturize skin at the same time and Freddy the Flamingo Flushable Moist Wipes—flushable moist wipes for use in the bathroom, offered in an easy-to-use, pop-up tub in four collectable designs.
New additions to Huggies Bath & Body brand of baby toiletries include baby wash cloths, wash, lotion and shampoo in an extra sensitive formula and in nourishing mango and coconut and shea butter varieties.