SCA Hygiene Products, a subsidiary of Sweden-based SCA group, has launched its incontinence products in the Indian market with a target of $70 million in turnover in the first year of operation. “The company has targeted 10 major cities in India to market its incontinence products. SCA India will be targeting a sales figure of Indian Rs 7 crore in the first year of operation,” said Samir Prasad, commercial director and branch office manager. SCA will also be investing several million dollars in advertising and brand promotion activities, he said. Mr. Prasad added that the products will be sourced from SCA’s manufacturing unit in the Philippines.