India's J K Aansell will market SCA's Tena range of incontinence products in India through an agreement with the Swedish hygiene specialist. J K Ansell, owner of the Kama Sutra brand of condoms and marketer of imported surgical gloves, will market Tena products in pharmacies and directly to hospitals. SCA will raise awareness about adult incontinence and Tena through a print advertising campaign. The company is also setting up a toll free help line on the subject, which will be operational beginning in mid September.
Tena will initially be marketed in India's 20 largest cities and executives expect to achieve sales of Indian Rupees 8 Crore, according to reports.