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K-C Launches Moist Cloths

May 19, 2005

Kimberly-Clark Corporation has introduced Kleenex Moist Cloths in North America. Kleenex Moist Cloths are thick, soft, disposable hand and face cloths created for use around the home. The product provides a solution to an unmet consumer need for a disposable alternative to a washcloth or wet paper towel--one that is more substantial and easier to use than traditional hand and face wipes. Kleenex Moist Cloths are large and hand-sized (8.5 inches x 8.25 inches) and feature a mild, alcohol-free formulation that is gentle on the skin.

In developing Kleenex Moist Cloths, Kimberly-Clark leveraged a unique ability to marry its proprietary hydroknit technology to the power of the Kleenex brand, filling a consumer need with a new product that already seems familiar. The company's hydroknit process creates a material that is extremely strong and absorbent but also soft and cloth-like.

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