The global market for absorbent products, including disposable diapers, training pants, feminine hygiene and adult incontinence products, exceeded 319 billion units in 2004. The largest markets for these products continue to be in North America, Western Europe and Japan. The developing markets in Central and South America, the Pacific Rim, Central Europe, the Middle East, China and India provide significant market penetration and volume growth opportunities for absorbent product market participants and their suppliers. The study assesses the impacts of economic trends on the five-year market outlooks in each major geographic region. Demographic factors, such as declining birth rates and increases in elderly populations, continue to impact the size of the potential markets for hygiene absorbent products.
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