Roger Bergh has been named senior sales manager for the Biobarrier division of Fiberweb, Inc. Mr. Bergh, who has extensive sales, marketing and management experience, came to Fiberweb in 2005 to oversee the then newly-introduced Keeta line of nonwoven high-visibility clothing. In his new position, Mr. Bergh will be responsible for continuing to develop growth opportunities for the Biobarrier line of root and weed control products.
"We are pleased to add a product manager of the caliber of Roger Bergh to the Biobarrier line of products," said Frank Hollowell, senior sales manager for the Biobarrier, agriculture, geotextiles and landscape division of Fiberweb. "His success in marketing the Keeta line of high-visibility clothing from start-up to offering the best-selling Adopt-A-Highway Class 2 vest in America shows his capabilities. We believe he can help us communicate the superior performance advantages of Biobarrier and continue the sales growth of these unique and effective products."