BASF's Mooo dyeable polypropylene technology is a new coloration process for use in the textile and apparel industry. The Mooo fiber incorporates innovative ImPulse technology which allows fabrics to be color-dyed, something previously not possible with polypropylene. Fabrics can now easily be dyed with disperse dyes in aqueous media in a standard industry process. The invention also provides brilliant color shades to meet fast moving market trends. The process has won the Society of Dyers and Colourists Color Innovation Award for 2008.