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Trends and Developments in the Baby Diaper Market
By Pricie Hanna, Contributing Writer
Published January 6, 2014
Diaper makers are implementing sophisticated marketing programs and aggressive expansion strategies. Read More »
K-C Withdrawal From European Diaper Biz: An Expected Move
By Karen Bitz McIntyre, editor
Published October 25, 2012
Industry insiders say move will benefit private labelers, allow K-C to focus on healthier markets Read More »
Published April 5, 2012
In an effort to provide North American families access to diapers during times of catastrophic disasters, such as the recent tornadoes impacting the Midwest and Southeast regions of the US, the National Diaper Bank Network and the Huggies brand have… Read More »
By Karen McIntyre, Editor
Published October 11, 2011
More than 20 military moms-to-be enjoy baby shower, receive Huggies Camo diapers, wipes. Read More »
Published January 12, 2010
NAD’s recommendation follows P&G's challenge. Read More »
Published February 21, 2007
Kimberly-Clark Corporation has added several new and improved baby and toddler hygiene products to its well-known Huggies brand including an improved Huggies Supreme baby wipe, a new naturally refreshing line of Huggies baby wipes and toiletries and… Read More »
Published August 24, 2006
Kimberly-Clark has added two super premium diapers to its Huggies line, which will replace the brand’s current supreme offerings. Huggies Supreme Gentle Care and Huggies Supreme Natural Fit diapers  provide customized comfort to meet babie… Read More »
Published January 20, 2006
Kimberly-Clark is building on the success of its Huggies baby toiletries line with the launch of Huggies Cleanteam bath and body products. The new product line, which features trademarked, letter-shaped characters called Alphamals, helps moms teach t… Read More »
Published November 15, 2005
Kimberly-Clark Corporation's Huggies Supreme diapers have been named America's Favorite Diapers by American Baby magazine. Huggies Supreme received the honor in connection with the 2005 "American Baby Best of Year AMBY Awards."  year,… Read More »
Pampers Launches Love, Sleep & Play Campaign
Published September 3, 2013
Diaper brand displays 3-D photo experience in New York City's Grand Central Terminal. Read More »