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The Personal Care Wipes Market
sure but steady growth defines the last decade as niche products continue to crop up
by Karen McIntyre • Editor
While it hasn’t seen the blockbuster products (i.e. Swiffer) found in the household cleaning market, the personal care wipes market has reported steady growth during the past decade on a series of task-specific applications that make consumers’ personal grooming easier. In fact, as household wipes growth has stagnated, personal care wipes showed increases of 8% in 2008, outperforming the total wipes market, which grew only 7% as well as household wipes, which grew 4%, according to international market tracker Euromonitor.
