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The Lowdown On Natural, Organic & Green



wipes manufacturers are trying to woo shoppers with green claims but it takes savvy consumer to know what’s real



by Susan Stansbury, contributing editor




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There are so many warm and welcoming terms for wipes descriptions and they turn many shoppers’ heads. Labels offer big potential to push consumers over the buying line. But beware of the pitfalls. A letter from a savvy consumer...or even a warning from the FTC...can be the not-so-friendly result when unfounded or misleading descriptions abound.